Facebook and Instagram Advertising

Ermana Natural Skincare

Ermana Natural Skincare is an innovative, up and coming natural skincare brand that we had the pleasure of working with to improve their digital marketing. You can view their website by clicking here.

Rapid Fire Testing

Ermana Natural Skincare is an innovative, up and coming natural skincare brand that we had the pleasure of working with to improve their digital marketing. Specifically, we worked with Ermana to help them with their Facebook Advertising. In this case study, we will be analysing a segment of our Rapid Fire Testing and how it helped Ermana skincare establish their brand personas for targeting purposes.

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Audience Segmentation

At this point in Rapid Fire Testing (Phase 1), the goal is to benchmark engagement from each audience and pick a winner. Due to Ermana’s personas being quite close together from a targeting perspective, we only tested two audiences. It can be challenging to generate engagement from cold audiences due to the low frequency and lack of brand awareness. However, we were pleasantly surprised with the results.

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A Word From The Owner

"I would highly recommend Ambio Media as Aidan has a wealth of knowledge about the mechanics of Facebook ads. He ran a very successful campaign for my brand which has helped me to build brand awareness. I was thrilled with the results. He also very patiently talked me through each stage of the campaign which has given me a greater insight into Facebook ads. Thank you Aidan!"
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Claire Grey

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