Some claim that the effectiveness of email marketing has plummeted over previous years, but we don’t agree. Like any tool, it depends how you use it, and thankfully, we know how to make it work the way it should.
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In the same way that a car won’t run without an engine, email marketing won’t work unless it has a traffic source (or engine) providing new email addresses. In other words, email marketing works best when it’s used in association with other digital marketing methods.
Get Started!If you own an e-commerce store, you’re already using automated email techniques to inform customers about their order - if you own a local business or company with a less developed digital infrastructure, you probably still use email to communicate with your customers more manually. All we do is use email in a more strategic way - a way that attracts, nurtures and generates more customers.
Get Started!Email marketing campaigns may sometimes be compared to re-targeting ads, but they're often a more efficient way to generate results. In sending an email to a list of warm prospects or established customers, you're pulling them to your landing page - in effect, you're doing the same as you would with a retargeting ad, but it doesn’t cost anything.
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People don’t usually buy the first time they see a product. It takes time and patience to build trust with someone new to your brand. However, even though they might not buy first time, they may be intrigued enough to give you their name and email address, so they can find out more, or get access to an offer.
Generating repeat customers is important for any brand, but staying in front of customers and keeping them engaged can be difficult, which is why having them on an email list is key. Then you can contact them on a regular basis (with great content of course), maintain their interest and turn it into further sales.
Get Started!Email marketing is another channel where great content will put you ahead of your competition. The quality of your content should never be overlooked, and can go a long way to keeping your audience engaged and your click-through rate high.
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Customers appreciate a good email that isn’t intended to spam them. By focusing on quality over merely pushing for more sales, it shows your customers that you have brand integrity and care about the content you produce.
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