Company Values

We discuss what we care about as a company doing what we can to cut through the noise in the digital age.

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What we care about

Our Top Ten Company Values

We care about the work we do, are committed to building a culture that embraces the ten values listed below:

1. Customer Obsession

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What's best for the customer is what's best for everyone

We want to do more; we want to be more, and we believe the best way to do that is by focusing entirely on the customer and listening to them, carefully.

2. Extreme Focus

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We aim to keep the main thing the main thing and limit distractions

The quality of the work we do hangs on our ability to do deep and meaningful work, and for the sake of our customers, we do everything we can to minimise distractions and stay efficient. It's imperative that our team, no matter how big or how small, have a clear understanding of the big picture and are given the time, space and freedom to let their creativity flow, without the noise and turbulence of the world preventing them from doing great work.

3. Concentration on the Long-Term

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We are willing to make short-term sacrifices for long-term success

We intend to be here serving the people we care about and doing work that matters for a long time. To do this, we have to adapt and evolve when required, but we also have to be able to delay short-term gain for the sake of long-term success and sustainability.

4. High Standards

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Great just isn't good enough

Succeeding expectations and going over and above to achieve excellence is imperative to our success and development as a brand. Consistently achieving customer satisfaction takes a great deal of time, expertise and skill, but we believe it is necessary to cut through the noise and clutter in our industry.

5. Be Scientific

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Reason from first principles

Chance, blind faith and intuition don't always work in our favour, which is why we must work like scientists, doing what we can to prove what we think is best, logically. On top of that, when faced with problems of great magnitude, we must do everything we can to reason from first principles, tackling issues for what they are and not what they could be.

6. Frugality

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Constraints breed resourcefulness, we can do more with less

We take a minimalistic approach to the way we do business and believe that we can achieve more with less. We would rather grow slow and steady than we would fast and inefficiently. Business can be messy, which is why staying frugal and being resourceful is essential to us.

7. Immersiveness

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We commit fully, work hard, take initiative and get things done

We aren't selling ideas, dreams or fantasies. We're selling our time, expertise and deliverables. Our customers come to us because they need to improve their online presence, that's it. And to get them the results they need, we immerse ourselves fully in their brand, meticulously solving their problems and giving our all to improve their online infrastructure past expectations.

8. Full Transparency

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Honesty is important to us, even if it hurts sometimes

We're not interested in being deceptive or dancing on the line of our ethics. We give our customers everything they need to know upfront, allowing them to make educated decisions on our services without having to jump through hoops to speak with someone.

9. Question Everything

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By asking the right questions, we can find the right answers

Coming up with solutions to problems is great, but that only usually happens if we're asking the right questions. Even if we don't know the answer, we have to ask the hard questions, the questions that nobody else is asking. Only then, can we truly enter the domain of doing extraordinary work that's different, better and innovative.

10. Invent The Impossible

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We aren't scared of striving to achieve something that hasn't been done before

All of us are capable of much more than we think we are, which is why we don't think anyone should feel guilty for daring to do something that might appear stupid, improbable or unlikely to others. The outside world can be negative, condescending and cynical towards those of us that want to do more, that want to be more, that want to change the world.

Curiosity can take us down paths that we've never walked, and lead us places we didn't expect. The point is, as a company, we never want to be scared of trying to open new doors or go against others' expectations of what they think is possible.

Why? Because we never want to stop learning, experimenting, creating and we never want to be stuck in a rut, just making-do with 'okay' or 'average'.

We're privileged to serve our customers, and that privilege demands we do everything in our ability to challenge the status quo and inspire real change where it can be made.

By staying curious and never settling, we believe that what others may see as impossible can be made possible.

We're driven by creativity, compassion, curiosity, and we're here to stay.

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